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:''For the occupation, see Decision analyst'' Decision Analyst (founded 1978) is an American marketing research and consulting firm based in Arlington, Texas. It also operates the American Consumer Opinion online panel, which is made up of over eight million people. Decision Analyst provides global research and analytical consulting services to major corporations, advertising agencies, and marketing consultancies in the Americas, Europe, Asia, the Middle East, and Africa. Decision Analyst was founded in 1978 and is wholly owned by its 150 employees. The firm is headquartered in the Dallas-Fort Worth area in Texas. == History == * 1978 – Decision Analyst founded by Jerry W. Thomas * 1981 - Data Preparation and Data Tabulation Departments were added in April 1981. * 1982 - Software development began in September 1982. * 1982 - The Data Collection Department was added in November 1982. * 1986 - The American Consumer Opinion® mail panel was launched in early 1986. * 1996 – Decision Analyst first offered its (STATS™ statistical software ) free to marketing researchers. * 1996 - (Decision Analyst won the David Ogilvy Award ) for its marketing research accomplishments on behalf of Tropical Freezes, a new frozen drink introduced nationally in 1995. * 1996 – The American Consumer Opinion® panel was converted to an online survey panel, and started accepting members worldwide. * 1999 – The Technology Advisory Board®, Physicians Advisory Council®, and Contractor Advisory Board® online survey panels were added. * 2000 - The Executive Advisory Board® online survey panel was added. * 2002 - The Imaginators® consumer ideation panel was launched * 2003 - The Medical Advisory Board® online panel was added. * 2007 – Decision Analyst was part of the team that won the 2007 David Ogilvy Award in the Beverage Category. * 2008 - For its work with Target, Decision Analyst won Target's Vendor of the Year award for marketing research services. * 2008 – Decision Analyst ranked #1 in Customer Satisfaction according to MarketResearchCareers.com 2008 Annual Survey of Market Research Professionals. * 2009 – Decision Analyst released STATS™ 2.0 statistical software, its free software for marketing researchers. STATS™ 2.0 allows users to load, manipulate, and analyze custom data sets through cross-tabulation, correlation, regression, factor analysis, and cluster analysis. * 2011 – Decision Analyst was ranked #1 in customer satisfaction among buyers of full-service marketing research according to (MarketResearchCareers.com, Annual Survey of Market Research Professionals ) released in February 2011. * 2012 - Decision Analyst programmers developed an R Language choice-modeling software package called (ChoiceModelR™ ). The software is free to download. 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「Decision Analyst (company)」の詳細全文を読む スポンサード リンク
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